What can be said about a team that have won 42 Scottish Premier League titles. Besides, a UEFA Champions League is displayed in their glass cabinet apart from getting a great result as a runner-up in another ocassion. But Celtic FC is actually driven by their brand and their fans. It is the team traditionally supported by Irish, Catholics and left-wing people. Celtic’s crest features a four leaf clover the same as Ireland’s Shamrock.
At Celtic Park Ireland flags wave in the stands and Celtic fans are linked with left-wing supporters groups such as the German St. Pauli, the Basque Athletic Club, the Italian Livorno and the British Liverpool FC. In this case the tie between Celtic FC and Liverpool FC is so strong that both teams own the famous ‘You’ll never walk alone’. It is estimated that Celtic FC has 9 millions fans all over the world, being one of the most followed clubs worldwide.